Search engine optimisation is the process of optimising your site in order to achieve top positions in the search engine results. Since Google accounts for 75% of all searches in the UK this process focuses mainly on Google. SEO has 2 aspects - on page or site optimisation and off page optimisation , mostly consisting of linking strategy . Google views each link to your site as a vote in favour of it. Every site should have a good mixture of links from a variety of sources . Photogold offers a SEO package of setting up 25 links to your site . This package costs £200