Search engine optimisation is the process of setting up a website in such a way that it optimises its search engine positions on its keywords . The basic aim is to get top 10 positions on the site's keywords . Comprehensive research is necessary in order to establish the best keywords .

SEO has 2 sides to it - onsite factors and offsite factors . On site factors include the way each page is constructed , the keyword density and the site structure. Offsite factors comprise mainly of the links to the site . Obviously there can be good links and bad links . Every site needs a wide range of links from different types of sites , including directories, educational sites and professional and commercial sites .

Photogold builds in elements of SEO in every site designed by us . We can also do SEO packages for exisiting sites which want to improve their search engine positions.